Blog Details
People think that a real estate
broker’s job is easy. Those who
fail at everything else open up
a small shop and become a real
estate agent. No Sir! We don’t
agree with it.
At ACL (AAJneeti Connect Ltd),
we deal with thousands of real
estate brokers, channel
partners, and developers every
month. And we have realised that
setting up a real estate
brokerage business and surviving
its cut-throat competition is
not easy.
A good broker has to build relationships with developers, property owners and managers, and channel partners. They need to develop an inventory to sell, get all the details of this inventory, and negotiate commissions and incentive slabs for them.
We Give The Best Services
Simply knowing where one could buy a 2 BHK in a micromarket is not enough. They need to know the unit mix and configuration of a project, floor plans and layouts, apartment sizes, pricing logic (in comparison to other projects nearby), payment plans, possession timelines, builder reputation, risks associated with investing in a project, if the paperwork is legally clear, and if the property has all the required approvals. And this much is just one-third of the work a broker has to do.
Two-thirds of work involves finding buyers, which is often considered harder than sourcing inventory. This is where AAJneeti helps real estate professionals. We do real estate marketing for developers, channel partners, and brokers and generate leads for them online.
If you are a broker, understanding how marketing works is crucial to helping your business survive and thrive in the current scenario. In this article, we will talk about the five most crucial aspects of real estate marketing you should know as a broker.
Reduce Lead Response Time, Improve Quality of Response
Over the past decade, we at ACL have noticed one thing. Most brokers focus on getting leads but our most successful clients trust on generating real estate leads for them and focus on how they nurture or process the leads. As we had mentioned earlier in another blog post: if the lead response time is less than 5 minutes, the chances of it qualifying is 21x!
Marketing-Smart Brokers Stay Ahead
A broker who understands real estate marketing always stays in demand and never runs out of opportunities.
Sell What Buyers Actually Want
Choosing projects with strong buyer demand helps you spend less time on marketing and get faster conversions.
Fast Lead Response = More Closings
If you respond within minutes and handle objections well, your lead qualification and booking chances increase sharply.
Clear Messaging Filters Wrong Leads
Project-specific ads with price, location, and timeline details automatically attract only serious and budget-matching buyers.
As we mentioned above, our campaign messaging is not only project-specific but caters to the kinds of buyer segments we are attracting. However, across thousands of real estate marketing campaigns we handle every month, one thing is common:
We always mention:
- The project name and the location where it is located,
- Location benefits,
- Types of configurations or offerings,
- Unit sizes and starting prices,
- Possession status (what stage of construction it is in, such as Pre-Launch, New Launch, Under Construction, or Ready to Move)
- USPs of the project, and
- RERA No. (or other approvals if applicable).
Many brokers think that mentioning the price will scare away leads - and that’s exactly what we want. We want only those to approach you whose budget matches with your project - saving the time and effort you would unnecessarily waste in negotiations otherwise.
A starting price or price band is one of the strongest lead filters that ensure our clients get qualified leads.
