ACL Real Estate Lead Generation Process Includes:
At ACL, we don’t run ads—we engineer complete real estate lead generation systems. From deep micromarket and buyer intelligence to buyer-specific funnels, project-level campaign execution, CRM integration, intent filtering, and continuous optimization, every step is driven by real performance data. Our approach focuses on lead quality over volume, ensuring you receive qualified, reachable, and high-intent buyers—while maximizing ROI and minimizing ad spend wastage.
1. Micromarket & Buyer Intelligence Mapping
Before launching a real estate ad campaign, we analyze 120+ data points, such as:
- City and micromarket-level buyer behavior
- Inventory absorption
- Pricing sensitivity
- Investor vs end-user demand signals
- Migration and relocation patterns, and more.
We don’t believe in guesswork. We rely on data to give you the best ROI on your ad spend.
2. Buyer-Specific Lead Funnel Engineering
We do not believe in using generic templates or same funnels across different markets or buyer segments. We come up with separate messaging and lead funnels for:
- First-time buyers
- Real estate investors
- Luxury and HNWI investors and buyers
- Relocators and out-of-state buyers
- Sellers or landlord inquiries (when relevant) and more.
Our messaging is aligned with buyer intent, ad copies and creatives are fully compliant, and CTAs are relevant to buyer segments you are targeting.
3. Project-Specific Campaign Messaging & Execution
For every project of every client, we work from scratch. We make separate ad copies, creatives, and videos for each campaign. We assign a dedicated campaign manager for each client who is responsible for all the projects we are working on for that client.
Our project-specific campaigns are designed to attract qualified leads; i.e. leads that are reachable, interested in the project and the micromarket, and can afford it.
4. CRM Integration & Real-Time Lead Delivery
At ACL, we integrate our campaigns with any CRM you prefer to use. In the US, we have been doing CRM integrations for Follow Up Boss, HubSpot, Salesforce, Zoho CRM, Pipedrive, Wise Agent, Real Geeks, Top Producer, and more.
We deliver you leads in real time and CRM handling helps real estate agents, teams and brokerages with quick processing of those leads. Our integration experts can help you with lead management and nurturing automation as required.
5. Intent Filtering & Lead Quality Control
ACL systems are designed to deliver qualified real estate leads to clients. We focus on lead quality more than lead volumes. We depend on your feedback (with the mandatory time frame of 24 hours of receiving the lead) to optimize your campaigns.
If you share the feedback within 24 hours, we promptly replace invalid, fake, or unqualified leads. We track the contact rate, response quality, and buyer behavior for each real estate campaign to make sure our clients receive the best outcomes from their campaigns.
6. Ongoing Campaign Optimization
We do not set up campaigns and then put them on auto-pilot. We continuously monitor 80+ performance indicators, such as CPL (Cost Per Lead), funnel drop-offers, creative fatigue, CRM-level conversion signals, and more.
Then, we use insights based on this real performance data to optimize your campaigns. This approach has helped us improve lead quality and volume and reduce ad spend wastage over time not only in the US but worldwide.
7. Lead Nurturing, Retargeting & Funnel Repair
We excel in creating retargeting loops for our clients. We can also help our clients create SMS, WhatsApp, and email sequences to nurture leads, or offer AI-assisted lead qualification services for select clients.
Frequently Asked Question
At AAJneeti, we create project-specific ad campaigns for each client across multiple platforms. Each campaign acts as a funnel - backed by 120+ data points including buyer behaviour, insights about micromarkets, and more. We also offer CRM integrations to offer you leads in real time and AI-driven lead nurturing systems to offer you best leads.
For US real estate agents and teams, the best performing CRMs include Follow Up Boss, LionDesk, Realvolve, Salesforce, and HubSpot. AAJneeti campaign managers integrate with all major CRMs worldwide and sync leads through Zapier, LeadsBridge, and custom workflow tools.
The best campaign for a project depends on its stage, buyer type and its micromarket. Our campaign managers consider the intent of the journey of target buyers, the price point of the property, which lead capture method suits the asset class we are promoting, and a lot more. Book an appointment now to know more about which campaign type is best for your project.
In the US, we are offering real estate lead generation services to agents, brokers, real estate teams, developers, relocation specialists, luxury realtors, multifamily buyers, fix and flip investors, BTR operators, and more. If you need real estate leads, we offer you the best solutions.